Get ready for unforgettable moments, fresh collaborations, and the kind of excitement you can only find at Concorso Italiano.

We’re thrilled to share some exciting updates as we count down to this year’s event! From a very special guest appearance to exclusive sponsor highlights and elevated experiences for our VIPs, there’s a lot to look forward to — and we’re just getting started.

Click here to purchase tickets or register your vehicle.

Concorso Italiano is proud to welcome Ed Bolian

Founder of VINwiki, and one of the most respected voices in the automotive digital space, Bolian will unveil a long-rumored icon that has remained hidden for years: the Victoria’s Secret Lamborghini Diablo. Made famous in the 1990s through the brand’s high-profile fashion catalog spreads, often flanked by angel-winged supermodels, this striking exotic is set to return to the spotlight. Its public reappearance at Concorso Italiano will serve as the crown jewel of the Lamborghini display in observance of Diablo’s 35th anniversary.

Sponsor Spotlight: Monterey Motor Club

Sponsor Monterey Motor Club, a high-end vehicle storage and events facility slated to open on the Monterey Peninsula in 2027, will host the exhibitor hospitality tents, where they will introduce their upcoming business model and connect directly with Concorso Italiano’s audience of collectors and enthusiasts. “Our future members are already here,” said Daniel Silverie, Jr., Founder. “This is the perfect place to start building relationships.”

Upgraded Experiences

Concorso Italiano offers upgraded hospitality experiences, and the menus alone are worth the journey. Guests who choose the VIP Experience will enjoy access to a private lounge near the heart of the event, a hosted bar, and reserved seating overlooking the show field. A curated breakfast and elegant Italian lunch are included, featuring dishes like Heirloom Caprese, Farfalle al Pesto, and Panino con Porchetta, and full dessert station with Tiramisu, Cannoli, and assorted sweets.

For those seeking an even more indulgent experience, the Chairman’s Club returns with an over-the-top offering limited to just 200 guests. In addition to premium parking and a dedicated lounge space, Chairman’s Club guests enjoy an all-day hosted premium bar, luxury seating, and an extravagant menu that includes Sicilian Charcuterie, fresh pastas finished in a Parmesan Wheel, Swordfish Steaks, Spot Prawns, and a live dessert and Amaro station.

Vehicle registration is open for both Italian and non-Italian vehicles. Registration includes entry for one vehicle and two passengers as the vehicle enters the show field, access for two people to hospitality, a gift bag, and eligibility for award consideration.

To register a vehicle to be part of the Concorso Italiano show field, or to purchase General Admission tickets, visit www.concorso.com. An option to upgrade to VIP Experience tickets or Chairman’s Club tickets is presented during the purchase. If you have purchased tickets or registered a vehicle and would like to upgrade to the VIP Experience or Chairman’s Club, contact info@internationalcarweek.com for assistance.

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